Here in Italy there are chocolates called Baci (kisses) which are made up of dark chocolate and hazlenuts mixed together with a single whole hazlenut on top and covered with a coating of dark chocolate. They are covered in foil and in each Baci is a love saying stamped on a slip of wax paper. These chocolates are made in factory just outside of Perugia.
Yesterday my roomates and I took a bus to the factory and got a free tour of the inside of the factory. We walked through a hallway overlooking all of the moving belts transporting the chocolates to and from the silver cases where the magic of transformation happens step by step. We were able to observe the making of the chocolate Pasqua (Easter) eggs which (according to local Italians I had dinner with that night) every candy company in Italy produces. According to them, the best ones are from a brand called Kinder. Inside each football sized chocolate easter egg is a surprise; a small stuffed animal (pulush), a toy, legos, or puzzle. Each child receives on average, from various family members, about 10 of these giant eggs during Easter!
Before the tour, we viewed a short film about the history of the factory and were shown advertisements for Perugina from the 50's until today. The target audience historically ranges from couples in love, to young people, to families, and now couples in love again.
Here is an example of an old print ad for Baci.
http://melissamuldoon.files.wordpress.com/2010/07/baci-perugina-7.jpg
Example of a Baci
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoOnkfBvx8OLlK9XbmT5jn3jlP3oS5X6I5E1cl2L16LC-0nOeKVIK5onJ4bMmaQWvXKCvKk7-XmjNj1rkvwMn5WxRvjZ6nsqURznS4GaYsLZnf95LpBbLj1HEdfjxcueg8jWg8gU_I-e0/s1600/bacio2.jpg
At the end of the tour and after looking at a model of the record breaking worlds largest Baci we were able to taste test almost every Baci product. Yea!
A presto,
kaitlyn
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